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[TEAM NAVER CONFERENCE DAN 23] THE GLOBAL RISE OF WEBTOONS AND THE CREATIVE ECOSYSTEM
DAN 2023 네이버 · YouTube
AI 핵심 요약
네이버웹툰은 창작자를 발굴하고 안정적인 수익과 독자층을 제공하면서 콘텐츠와 이용자가 함께 성장하는 글로벌 스토리 플랫폼을 구축해왔다. 공모전·교육·창작자 지원과 유료 결제·광고 모델을 결합하고, 웹툰 IP를 영상 등 다른 콘텐츠와 상품으로 확장해 더 큰 가치를 만들었다. AI 분야에서는 오토 컬러링, 개인화 추천, 불법 복제 추적에 이어 작가별 맞춤 창작 도구와 사진을 웹툰 스타일로 바꾸는 기능 등을 준비하고 있다. 범용 생성형 AI를 서두르기보다 창작자의 권리와 작업 방식을 고려해 생산성을 높이고, 독자가 콘텐츠를 직접 가지고 노는 경험까지 넓히는 것이 핵심 방향이다.
- 아마추어 창작자가 작품을 공개하고 팬덤을 만들며 프로 작가로 성장하도록 공모전, 교육, 수익화와 매니지먼트를 연결한다.
- 유료 결제와 광고 등 여러 비즈니스 모델을 조합해 창작자와 독자가 함께 늘어나는 구조를 만든다.
- 생성형 AI는 범용 도구보다 작가별 데이터와 작업 방식에 맞춘 창작 지원부터 적용하는 접근을 제시했다.
- AI 활용은 창작 생산성뿐 아니라 개인화 추천, 불법 복제 추적, 독자가 캐릭터와 상호작용하는 경험으로 확장할 수 있다.
소개
[TEAM NAVER CONFERENCE DAN 23] NAVER's generative AI, HyperCLOVA X, was unveiled at DAN 23. Discover the game-changing technologies showcased at DAN 23, including enhanced NAVER search, innovative NAVER shopping solutions, and much more. Check out our session-by-session videos. 🔗 Learn more about DAN 23: https://campaign.naver.com/dan23_en/
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