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[TEAM NAVER CONFERENCE DAN 23] CUE:, THE NEXT-GEN SEARCH SERVICE, POWERED BY GENERATIVE AI
DAN 2023 네이버 · YouTube
AI 핵심 요약
네이버는 복합적인 질문에 답하기 위해 HyperCLOVA X 기반 생성형 AI 검색 서비스 CUE:를 만들고, 질문을 추론해 검색 계획을 세운 뒤 검색 결과에 근거한 답변을 생성하도록 했다. 답변에 필요한 출처를 선별하고 사실 일치 여부를 확인하는 절차로 환각을 줄였으며, 발표에서 내부 평가 기준으로 LLM의 내부 지식만 사용한 경우보다 환각이 72% 감소했다고 밝혔다. 쇼핑·로컬·지식 등 네이버 서비스를 연결해 추천 정보뿐 아니라 예약과 구매까지 이어지도록 하고, 통합검색에는 요약 답변과 스마트 블록, 서치 피드를 결합하는 방향을 제시했다. 복잡한 검색을 대화형으로 단순화하되, 신뢰할 수 있는 근거와 실제 목적 달성까지 함께 설계하는 것이 핵심이라는 점을 보여줬다.
- 복합적인 질문은 의도를 나누고 필요한 정보를 정한 뒤 여러 차례 검색하는 방식으로 처리할 수 있다.
- 생성 답변의 신뢰도를 높이려면 검색 결과를 근거로 삼고, 답변에 필요한 출처를 선별한 뒤 사실 일치 여부를 확인해야 한다.
- 검색 결과와 쇼핑·로컬 등 버티컬 서비스를 연결하면 정보 탐색에서 예약이나 구매 같은 다음 행동까지 이어질 수 있다.
- 검색 UX는 요약 답변, 의도별 탐색 결과, 연관 콘텐츠를 함께 배치해 사용자의 탐색 흐름을 이어갈 수 있다.
소개
[TEAM NAVER CONFERENCE DAN 23] NAVER's generative AI, HyperCLOVA X, was unveiled at DAN 23. Discover the game-changing technologies showcased at DAN 23, including enhanced NAVER search, innovative NAVER shopping solutions, and much more. Check out our session-by-session videos. 🔗 Learn more about DAN 23: https://campaign.naver.com/dan23_en/
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